The Monkey Business
Brand creation and management
Being a start-up patisserie in France it was clear from the outset that The Monkey Business would need a brand that was different. A thorough research and insight programme was conducted first to accertain their position in a highly competitive market and if there were any opportunities to differentiate themselves. As a local patisserie using local ingredients and serving their local community The Monkey Business used their agility as a start-up to provide a personal delivery service to the their community and the brand design aims to capture that energy and community spirit. Once the concept was established we proceeded to create all the associated print and digital brand collateral such as brochures, packaging, website, social media coverage and everything in between.